Who We Are
Our Purpose: Transforming spaces through great sound.
Our Vision is to inspire the very best CI (Custom Integrated) solutions to the AV market.
We are a wholistic solutions provider that will work with you to curate a project to suit the clients individual needs, taste and budget.
From design services to fulfilment, delivery and support, we expect you to expect more from us than you are used to.
Our goal is to improve our dealers experiences and their end customers lives by curating the best brands and backing them up with the best service.
Our Mission: Supporting 2,500+ projects a year with 150+ key dealers by 2026.
What We Do
We are a dynamic team based in Caringbah, in the Southern suburbs of Sydney. We bring the best collection of AV products to the Australian market through a network of dedicated AV specialist stores and custom installers.
We are specially placed in the market for several reasons. Here are our three uniques:
- We offer in house design services
- We can supply an entire cinema room (short of the floor coverings!) and multi room audio system making us a one-stop supplier
- We are focused on supplying solutions, not just shifting boxes
In a typical cinema room, we supply cinema seating, star ceilings, fabric wall systems, room acoustics, projectors, acoustic screens, speaker systems, subwoofers, tactile motion systems, receivers (+processors & amplifiers).
In a typical multi room audio system, we supply music servers, bulk speaker cable, connectors, multi channel amplifiers, speakers (both visible and invisible), and an extensive array of outdoor audio.
Some of our extra special products include bathroom TVs, iPad wall mounts and outdoor pop up cinema systems!
Our History
The company was founded by James Hicks.
James grew up around hifi systems at his dad (Craig's) shop, Caringbah Hi-Fi, which he started in 1980. James first worked on the install team and then on the sales team. James built his own speakers and also worked at the Aaron Loudspeakers factory for work experience in high school.
Craig has always been at the cutting edge of the industry, being the first person from Australia to undergo THX training (at the Skywalker Ranch with George Lucas). He was a founding member of CEDIA, and even formed the first LaserDisc rental library in Australia.
Since the early days when we started in the garage of our family home things have certainly come a long way. We now occupy two warehouses and are privileged to distribute a collection of the worlds best brands!
You Will Recognise Us By Our Values
1. Powerful Partnerships
- Developing powerful synergistic (win-win) partnerships with our customers and suppliers.
2. Customer Centric
- Having a customer centric results focus and going the extra mile to keep our customers happy.
3. Learn, Improve, Repeat
- Being focused on continuous learning, improving and bettering ourselves - both for our team and for our dealers.
4. People Matter
- The team is the company & we look after our own. We have high integrity and EQ.
5. Onwards & Upwards
- We are ambitious and have a growth mindset.
6. Passion & Purpose
- Being internally driven can be key in a growing company and we strive to embody it. Our team get it (competency), want it (commitment), and do it (capacity).
7. Extreme Ownership
- We own the roles of our positions within the company. We try to solve our own problems before asking others. We keep our promises and we tell it like it is.